McGraw Salvage is a company about making the old new again. Not only do they do that, but they also work hard to protect, nurture, and sustain our environments. McGraw as a company has always wanted to do three things. Recycle, Reuse, and Rebuild. Not only does McGraw recycle, but they go to both commercial properties and homes to clean up, deconstruct, and salvage as much as they can. What they salvage then gets brought to their store to be sold and be used as recycled construction materials. My role in this project was to create all new branding and brand guide lines for McGraw. Ranging from creating their website to the design of their vehicles.
A full brand style guide went along with this project.